Rethinking the way sales and marketing should be!!!!

We talk about brands..But how much we understand is a big question?? Can talking really big make us deliver..Why are still living in this world of dreams?? Why can't we understand that it is not a sellers market anymore ??

Selling has changed but the approach of companies is still the same..Telecalling , mailers , print ads..Does it really work ?? A combination of online & offline front is important for any marketing strategy..

Agency doesn't understand the business but still promise is more than you can deliver..Just to earn that extra from the client , they would give irrelevant things..Relationship in today's environment but we need to invest in it along with a great product and service..The worst part is not sticking the deadlines..They say its an industry standard to deliver late..Come out of it..

It is really shocking to see when people talk about re-branding & they restrict themselves to logo or tag-line redesigning..They dont understand what needs to change is the structure along with an identity change..System needs to be in place..Customer & Employee Touch points are very important in today's world..Still the Human Resource is considered more as a cost rather an investment..Its the team which delivers..Sales target are important but only the quantitative factors are considered not the qualitative.. Basics of business are never understood..

Client is looking for solutions but do we deliver on that front.."Cut Copy Paste" - Simple that's we follow in today's marketing & design context..Why because we have too much competition..Why cant we give something new & innovative to the client..Why cant the marketing communication go hand in hand with what the end user would go for?? Make it easier for the end users...What is point having a hoarding with so much content when the attention span while driving is 5-10seconds.. Gone are the days when the client would go for "Tried & Tested" Formula..

It would be nice if you could also comment on my thinking process..Opinions & Criticism are accepted...

Online Marketing - The need of the 21st century

The last decade has been quite eventful..So many things have taken place at such a pace that we dont have time to breathe..
Its the marketing aspect which has changed quite considerably. When we think about the present scenario most of the companies are cutting on the marketing budget ? Why did this scenario took place? Why companies now have to look for various other options ? Why cant we manage our resources effectively in the 1st place? Why we keep on recruiting people even though the skill level is poor?
There are so many questions but very few answers...
Companies have started looking for various options. The one that comes to our mind is the online medium. Gone are the days of mass marketing. We know have to become more target oriented.
The things which are taught in our books needs to get implemented practically to some extent. It cant remain in the books for a long time.
Companies are now using the portal way to cut down on the cost & attract & retain the end user..
Globalization has made this happen & no one can stop things. Its the next big thing which will create a huge impact on various economies..
Companies need to be more externally focussed & please done stick to the same old formula of selling products. Its now about solutions as there are enough problems in the market. The website for instance needs to be looked upon as a medium of interaction between the end clients & the company. Its your value proposition. Dont create a negative impact. Make a meaningful website & many more things that wont irritate the customer..
Customers now have enough options to think for & hence companies need to be more effectively in delivering value & service.

It would be nice if you can comment & add some new dimensions to the topic...