Rethinking the way sales and marketing should be!!!!

We talk about brands..But how much we understand is a big question?? Can talking really big make us deliver..Why are still living in this world of dreams?? Why can't we understand that it is not a sellers market anymore ??

Selling has changed but the approach of companies is still the same..Telecalling , mailers , print ads..Does it really work ?? A combination of online & offline front is important for any marketing strategy..

Agency doesn't understand the business but still promise is more than you can deliver..Just to earn that extra from the client , they would give irrelevant things..Relationship in today's environment but we need to invest in it along with a great product and service..The worst part is not sticking the deadlines..They say its an industry standard to deliver late..Come out of it..

It is really shocking to see when people talk about re-branding & they restrict themselves to logo or tag-line redesigning..They dont understand what needs to change is the structure along with an identity change..System needs to be in place..Customer & Employee Touch points are very important in today's world..Still the Human Resource is considered more as a cost rather an investment..Its the team which delivers..Sales target are important but only the quantitative factors are considered not the qualitative.. Basics of business are never understood..

Client is looking for solutions but do we deliver on that front.."Cut Copy Paste" - Simple that's we follow in today's marketing & design context..Why because we have too much competition..Why cant we give something new & innovative to the client..Why cant the marketing communication go hand in hand with what the end user would go for?? Make it easier for the end users...What is point having a hoarding with so much content when the attention span while driving is 5-10seconds.. Gone are the days when the client would go for "Tried & Tested" Formula..

It would be nice if you could also comment on my thinking process..Opinions & Criticism are accepted...

Customer Service – Do we actually mean it??

I came across this ad of ICICI Bank - Customer Service - Relationship beyond banking Or Khayal Aapka. And was shocked how we keep on talking about relationship beyond banking. But do we actually follow it.I don’t think so. The targets set by the company are non achievable. In order to get our incentive we end up mis-selling the product and services.Its been a trend which I have observed in the financial sector. It’s not just restricted to them..There are many industries which still do it.When you want to open an account there would be 10 people standing at your door step but when it comes to service there’s no one.Its a shocker of a treatment which most of the people get. We talk in marketing that – one happy customer would recommend 10 more customers or in short repeat customers always gives repeat business..But sorry to say we focus on the cream customers. We are more bothered about filling our pockets.The industry needs to change.Focus should be providing on customer & not pushing the product…

We talk about CRM. But it looks good only in books.Where is the practical implementation.Sales & marketing people start listening to what the customer want. Don’t push your product.Make your customers happy…They will come back & would remain with you much longer…