The last decade has been quite eventful..So many things have taken place at such a pace that we dont have time to breathe..
Its the marketing aspect which has changed quite considerably. When we think about the present scenario most of the companies are cutting on the marketing budget ? Why did this scenario took place? Why companies now have to look for various other options ? Why cant we manage our resources effectively in the 1st place? Why we keep on recruiting people even though the skill level is poor?
There are so many questions but very few answers...
Companies have started looking for various options. The one that comes to our mind is the online medium. Gone are the days of mass marketing. We know have to become more target oriented.
The things which are taught in our books needs to get implemented practically to some extent. It cant remain in the books for a long time.
Companies are now using the portal way to cut down on the cost & attract & retain the end user..
Globalization has made this happen & no one can stop things. Its the next big thing which will create a huge impact on various economies..
Companies need to be more externally focussed & please done stick to the same old formula of selling products. Its now about solutions as there are enough problems in the market. The website for instance needs to be looked upon as a medium of interaction between the end clients & the company. Its your value proposition. Dont create a negative impact. Make a meaningful website & many more things that wont irritate the customer..
Customers now have enough options to think for & hence companies need to be more effectively in delivering value & service.
It would be nice if you can comment & add some new dimensions to the topic...
