Its really fun writing on a topic which people only talk n implement less...Its similar to what MBA colleges talk about entrepreneurship but without any help...350 + MBA Colleges in Pune..
Amazing stats..Isn't it? DTE & AICTE hope they are listening...
Quality of students : Horrible
Teacher to Student Ratio : Poor
Expectations : Huge
Communication Skills : ZERO
Placements : 100Percent ( Claimed by most of the colleges )
Skill Level : Does it really matter?
Company : Recruitment & Training Cost increasing every year
Alumni Network : Close to Zero..College don't bother once the students passes out
Permanent Faculty Quality of teaching : Poor
Teaching Faculty : Mostly composed of students who passed out recently
Books Used : Guides like Pragati
Communication between students n teachers : NIL
whats your take on this?? Put in your thoughts...lets take the initiative n change it...
Wednesday, November 10, 2010
Social Media Craze in India
Social Media Craze is really picking up..But how effective its going to be ?
Its yet to be tested. Companies in Indian context are really fooling companies..
Without understanding even the basic business model , commitment is give..
Charges are either too low or too high. There are no fixed parameters. The best part is companies catering to B2B as well B2C clients make the same mistake. Companies providing these services are taking advantage of this knowledge gap..Does creating a face-book account help you brand..Or Having a twitter account where the company only tweets works...
Focus on customer engagement is NIL. Companies are not aware of different applications which could be integrated to make the campaign effective.
No Thought process.
No Thinking.
No Strategy.
Just Creation & then hope people join it.
The best part is Social Media is long term process which helps you build PR & create a viral buzz. But People are more interested in statistics..Does it really work ? If my content is not effective n appealing would people be a part of it..
Companies providing such services & particularly freelancers need to think about this..Kindly have a visit to the client..Understand his needs..Understand his strategy on online n offline front..Understand the competition..Don't behave in a herd mentality...
"CHANGE YOUR THINKING AND APPROACH TO BE EFFECTIVE"
Its yet to be tested. Companies in Indian context are really fooling companies..
Without understanding even the basic business model , commitment is give..
Charges are either too low or too high. There are no fixed parameters. The best part is companies catering to B2B as well B2C clients make the same mistake. Companies providing these services are taking advantage of this knowledge gap..Does creating a face-book account help you brand..Or Having a twitter account where the company only tweets works...
Focus on customer engagement is NIL. Companies are not aware of different applications which could be integrated to make the campaign effective.
No Thought process.
No Thinking.
No Strategy.
Just Creation & then hope people join it.
The best part is Social Media is long term process which helps you build PR & create a viral buzz. But People are more interested in statistics..Does it really work ? If my content is not effective n appealing would people be a part of it..
Companies providing such services & particularly freelancers need to think about this..Kindly have a visit to the client..Understand his needs..Understand his strategy on online n offline front..Understand the competition..Don't behave in a herd mentality...
"CHANGE YOUR THINKING AND APPROACH TO BE EFFECTIVE"
Tuesday, August 3, 2010
MBA Trends in India
MBA - Masters in Business Administration...Thats what we call..But fact of matter is that we dont have quality MBA's but just quantity..Every day a college comes in some part of corner of the country. For e.g in Pune itself there are more than 150 colleges offering MBA in different terminologies - MBA / PGDM / PGM and the list goes on & on..
Students are joining MBA's thinking that they would salary of 25K per month.Fact of matter is industry does not pay much..Magazines , News channels , institutions all have hyped up..Industry needs quality professionals but what college offers is worser than expected..When there are more than 10,000 students passing out in Pune itself, how do we expect them to get recruited. Above all when we are sector specific, we are not aware of it.
People who are doing finance don't know what finance is all about it. HR People are people who have not dealt with people. They are taught laws , motivation , conflict management but can they manage it practically..Marketing people are afraid to get into sales..They want to do branding without even knowing its basics.
Theory still is given prime importance. Are you good student if your scoring more than 60%. Does being a university topper add value in terms of practical exposure.. Today demand of students are more as compared to supply of colleges. Hence people are taking advantage of this situation but students wont understand. Parents are ready to pay donation in lacs even without knowing whether its worth paying.
Magazines give ranking of colleges which is never true on earth.Most of the Colleges show 100% placement , Higest salary package in more than 5 lacs. What a shame the education system has become..
Our syllabus is still of the age of 1990's.Still we keep the same sylabbus..Even questions papers have the same question most of the times..Its a fact that we dont develop interest in the minds of students..Its more of a push factor..Brains are not used creatively but in a mechanical manner..thinking cant be developed in a day but an effort needs to be made by the student , college & the people who are in charge of the Industry..
Today if we need to have quality of students then there should be a focussed approach rather than a money earning machine..
Students are joining MBA's thinking that they would salary of 25K per month.Fact of matter is industry does not pay much..Magazines , News channels , institutions all have hyped up..Industry needs quality professionals but what college offers is worser than expected..When there are more than 10,000 students passing out in Pune itself, how do we expect them to get recruited. Above all when we are sector specific, we are not aware of it.
People who are doing finance don't know what finance is all about it. HR People are people who have not dealt with people. They are taught laws , motivation , conflict management but can they manage it practically..Marketing people are afraid to get into sales..They want to do branding without even knowing its basics.
Theory still is given prime importance. Are you good student if your scoring more than 60%. Does being a university topper add value in terms of practical exposure.. Today demand of students are more as compared to supply of colleges. Hence people are taking advantage of this situation but students wont understand. Parents are ready to pay donation in lacs even without knowing whether its worth paying.
Magazines give ranking of colleges which is never true on earth.Most of the Colleges show 100% placement , Higest salary package in more than 5 lacs. What a shame the education system has become..
Our syllabus is still of the age of 1990's.Still we keep the same sylabbus..Even questions papers have the same question most of the times..Its a fact that we dont develop interest in the minds of students..Its more of a push factor..Brains are not used creatively but in a mechanical manner..thinking cant be developed in a day but an effort needs to be made by the student , college & the people who are in charge of the Industry..
Today if we need to have quality of students then there should be a focussed approach rather than a money earning machine..
Friday, July 30, 2010
Thursday, July 15, 2010
Rethinking the way sales and marketing should be!!!!
We talk about brands..But how much we understand is a big question?? Can talking really big make us deliver..Why are still living in this world of dreams?? Why can't we understand that it is not a sellers market anymore ??
Selling has changed but the approach of companies is still the same..Telecalling , mailers , print ads..Does it really work ?? A combination of online & offline front is important for any marketing strategy..
Agency doesn't understand the business but still promise is more than you can deliver..Just to earn that extra from the client , they would give irrelevant things..Relationship in today's environment but we need to invest in it along with a great product and service..The worst part is not sticking the deadlines..They say its an industry standard to deliver late..Come out of it..
It is really shocking to see when people talk about re-branding & they restrict themselves to logo or tag-line redesigning..They dont understand what needs to change is the structure along with an identity change..System needs to be in place..Customer & Employee Touch points are very important in today's world..Still the Human Resource is considered more as a cost rather an investment..Its the team which delivers..Sales target are important but only the quantitative factors are considered not the qualitative.. Basics of business are never understood..
Client is looking for solutions but do we deliver on that front.."Cut Copy Paste" - Simple that's we follow in today's marketing & design context..Why because we have too much competition..Why cant we give something new & innovative to the client..Why cant the marketing communication go hand in hand with what the end user would go for?? Make it easier for the end users...What is point having a hoarding with so much content when the attention span while driving is 5-10seconds.. Gone are the days when the client would go for "Tried & Tested" Formula..
It would be nice if you could also comment on my thinking process..Opinions & Criticism are accepted...
Selling has changed but the approach of companies is still the same..Telecalling , mailers , print ads..Does it really work ?? A combination of online & offline front is important for any marketing strategy..
Agency doesn't understand the business but still promise is more than you can deliver..Just to earn that extra from the client , they would give irrelevant things..Relationship in today's environment but we need to invest in it along with a great product and service..The worst part is not sticking the deadlines..They say its an industry standard to deliver late..Come out of it..
It is really shocking to see when people talk about re-branding & they restrict themselves to logo or tag-line redesigning..They dont understand what needs to change is the structure along with an identity change..System needs to be in place..Customer & Employee Touch points are very important in today's world..Still the Human Resource is considered more as a cost rather an investment..Its the team which delivers..Sales target are important but only the quantitative factors are considered not the qualitative.. Basics of business are never understood..
Client is looking for solutions but do we deliver on that front.."Cut Copy Paste" - Simple that's we follow in today's marketing & design context..Why because we have too much competition..Why cant we give something new & innovative to the client..Why cant the marketing communication go hand in hand with what the end user would go for?? Make it easier for the end users...What is point having a hoarding with so much content when the attention span while driving is 5-10seconds.. Gone are the days when the client would go for "Tried & Tested" Formula..
It would be nice if you could also comment on my thinking process..Opinions & Criticism are accepted...
Saturday, May 1, 2010
Wednesday, April 14, 2010
Customer Service – Do we actually mean it??
I came across this ad of ICICI Bank - Customer Service - Relationship beyond banking Or Khayal Aapka. And was shocked how we keep on talking about relationship beyond banking. But do we actually follow it.I don’t think so. The targets set by the company are non achievable. In order to get our incentive we end up mis-selling the product and services.Its been a trend which I have observed in the financial sector. It’s not just restricted to them..There are many industries which still do it.When you want to open an account there would be 10 people standing at your door step but when it comes to service there’s no one.Its a shocker of a treatment which most of the people get. We talk in marketing that – one happy customer would recommend 10 more customers or in short repeat customers always gives repeat business..But sorry to say we focus on the cream customers. We are more bothered about filling our pockets.The industry needs to change.Focus should be providing on customer & not pushing the product…
We talk about CRM. But it looks good only in books.Where is the practical implementation.Sales & marketing people start listening to what the customer want. Don’t push your product.Make your customers happy…They will come back & would remain with you much longer…
We talk about CRM. But it looks good only in books.Where is the practical implementation.Sales & marketing people start listening to what the customer want. Don’t push your product.Make your customers happy…They will come back & would remain with you much longer…
Sunday, April 11, 2010
Students Helpine
In Today's world we come across lots of information.. There is so much confusion that we dont what to opt for..or what is the best for me..so what should we do... As we move into graduation to post graduation we are still in this process of finding what is best for us..
What is missing is the guidance aspect..Nobody understands the importance..some say it counseling..but is it true counseling..Most of the times we end up taking a wrong decision
Why it is required??
We have seen many a times in life that sharing experiences does help each other not only in solving problems but to generate more ideas & implement it..
Is it a formal or Informal Platform??
Its purely an informal platform..So please dont worry..Post your problems & new ideas so that we can discuss and find some interesting solutions..You have the full freedom to speak..
Who can be part of it ??
It can be BBA's / BCOM / MBA / MPM / PGDBM etc. Students who are in 1st year /2nd year of any college..
What could be discussed??
It could be your summer interns or maybe final internships..Anything that would help you in making your career effective & take right decisions on time..
We are there always for your support..
Now start posting your profiles too on the link !!!
Saturday, February 27, 2010
Alcohol better than pesticide - Amazing Innovation
I just came across this article which was taking about this concept that how a farmer based in Jejuri used alcohol instead of pesticide...
Its amazing that the person implemented & used Desi Daru.. and the results were encouraging...
The concept used by him - when a man gets tired , he drinks to get a kick..& the same formula was applied to the plants...
And he was successful..With this he saved half his amount which he would have incurred in pesticide..maybe that is what our government should also learn...With prices going sky high what could a farmer do??
We talk about research..We spend huge amount of money on it but why it hasn't improved the situation of food in the country...Kudos to the farmer who thought of this idea..how much practical & long term this could be would only be known after proper testing..
Lets hope the idea is workable & we have a better solution..make more alcohol & use it for plants rather than humans...
Innovation is & would always be the need of this decade & the years to come by..Being conventional is no longer workable..Be different & deliver...
Its amazing that the person implemented & used Desi Daru.. and the results were encouraging...
The concept used by him - when a man gets tired , he drinks to get a kick..& the same formula was applied to the plants...
And he was successful..With this he saved half his amount which he would have incurred in pesticide..maybe that is what our government should also learn...With prices going sky high what could a farmer do??
We talk about research..We spend huge amount of money on it but why it hasn't improved the situation of food in the country...Kudos to the farmer who thought of this idea..how much practical & long term this could be would only be known after proper testing..
Lets hope the idea is workable & we have a better solution..make more alcohol & use it for plants rather than humans...
Innovation is & would always be the need of this decade & the years to come by..Being conventional is no longer workable..Be different & deliver...
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