Social Media Craze is really picking up..But how effective its going to be ?
Its yet to be tested. Companies in Indian context are really fooling companies..
Without understanding even the basic business model , commitment is give..
Charges are either too low or too high. There are no fixed parameters. The best part is companies catering to B2B as well B2C clients make the same mistake. Companies providing these services are taking advantage of this knowledge gap..Does creating a face-book account help you brand..Or Having a twitter account where the company only tweets works...
Focus on customer engagement is NIL. Companies are not aware of different applications which could be integrated to make the campaign effective.
No Thought process.
No Thinking.
No Strategy.
Just Creation & then hope people join it.
The best part is Social Media is long term process which helps you build PR & create a viral buzz. But People are more interested in statistics..Does it really work ? If my content is not effective n appealing would people be a part of it..
Companies providing such services & particularly freelancers need to think about this..Kindly have a visit to the client..Understand his needs..Understand his strategy on online n offline front..Understand the competition..Don't behave in a herd mentality...
"CHANGE YOUR THINKING AND APPROACH TO BE EFFECTIVE"
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