Wednesday, April 14, 2010

Customer Service – Do we actually mean it??

I came across this ad of ICICI Bank - Customer Service - Relationship beyond banking Or Khayal Aapka. And was shocked how we keep on talking about relationship beyond banking. But do we actually follow it.I don’t think so. The targets set by the company are non achievable. In order to get our incentive we end up mis-selling the product and services.Its been a trend which I have observed in the financial sector. It’s not just restricted to them..There are many industries which still do it.When you want to open an account there would be 10 people standing at your door step but when it comes to service there’s no one.Its a shocker of a treatment which most of the people get. We talk in marketing that – one happy customer would recommend 10 more customers or in short repeat customers always gives repeat business..But sorry to say we focus on the cream customers. We are more bothered about filling our pockets.The industry needs to change.Focus should be providing on customer & not pushing the product…

We talk about CRM. But it looks good only in books.Where is the practical implementation.Sales & marketing people start listening to what the customer want. Don’t push your product.Make your customers happy…They will come back & would remain with you much longer…

Sunday, April 11, 2010

Students Helpine


In Today's world we come across lots of information.. There is so much confusion that we dont what to opt for..or what is the best for me..so what should we do... As we move into graduation to post graduation we are still in this process of finding what is best for us..

What is missing is the guidance aspect..Nobody understands the importance..some say it counseling..but is it true counseling..Most of the times we end up taking a wrong decision

Why it is required??

We have seen many a times in life that sharing experiences does help each other not only in solving problems but to generate more ideas & implement it..

Is it a formal or Informal Platform??
Its purely an informal platform..So please dont worry..Post your problems & new ideas so that we can discuss and find some interesting solutions..You have the full freedom to speak..

Who can be part of it ??
It can be BBA's / BCOM / MBA / MPM / PGDBM etc. Students who are in 1st year /2nd year of any college..

What could be discussed??
It could be your summer interns or maybe final internships..Anything that would help you in making your career effective & take right decisions on time..
We are there always for your support..

Now start posting your profiles too on the link !!!